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Shetland makes it onto Lonely Planet's 'Best in Europe' list

The UK’s northernmost point has earned its place as one of the top must-see destinations for international travellers in Europe this year.

Sunburgh_Lighthouse_Shetland_c_VisitScotland-Kenny_Lam_-_Copy.jpgSumburgh Lighthouse, Shetland © VisitScotland / Kenny Lam

Travel authority Lonely Planet has listed Shetland at number six in its top 10 ‘Best in Europe’ destinations for 2019 – the only UK destination to be included.

The islands’ “awesome coastal trails, wicked wildlife watching and fabled fish and chip shops” are singled out for praise and it says visitors can “spot otters and orcas from craggy headlands, then ease into the evening at one of Lerwick’s local pubs.”

For decades Shetland has attracted visitors from every corner of the globe, who are drawn to its breathtaking scenery and coastline, beautiful beaches and crystal-clear waters, unique archaeology, history, culture and wildlife, welcoming locals, delicious local food and drink and its wide variety of outdoor pursuits.

Shetland is also a UNESCO Global Geopark - consisting of a group of more than 100 islands, only 15 of which are inhabited – and is more geologically diverse than any similar sized area in Europe.

Best in Europe 2019 is a highly-anticipated annual collection which has been compiled by Lonely Planet’s travel experts who, for over 45 years, have trodden every cobbled street and admired every view on the continent, searching for those great new experiences for visitors.

In response to Shetland’s inclusion in Lonely Planet’s Best in Europe, Scotland's Tourism Secretary Fiona Hyslop said: “Shetland’s place in the list of top European destinations is richly deserved. Its many islands have so much to offer visitors of all ages, from amazing wildlife and scenery, a rich culture and history, to the warmth and hospitality of the local people."

Malcolm Roughead, VisitScotland Chief Executive, said: “Shetland, a UNESCO Global Geopark, has something for everyone – it boasts breathtaking scenery, unparalleled opportunities to see amazing wildlife and birds, a stunning coastline, delicious local food and drink, unique culture and heritage and an incredible historical and archaeological story to tell. It is somewhere you can enjoy both a relaxing break and an activity-fuelled trip."

Janet Redler, Chief Executive of Janet Redler Travel & Tourism, added: "Shetland offers some of the most beautiful scenery and incredible wildlife in the UK, and while not on the main tourist route, it offers travellers the chance to get away from it all and to really enjoy an adventure. With regular connections from mainland Scotland, it is easier than ever to explore the northernmost tip of the UK."

If you or your group would like to enjoy a tailor-made tour of Scotland, including a visit to Shetland, please do contact our friendly team.

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