Plans have been announced for a spectacular city centre redevelopment and new home for The Beatles Story. The new 100,000 square foot site in the heart of Liverpool will more than quadruple the attraction’s current footprint.

The Beatles sculpture and the Royal Liver Building, Liverpool (photo credit: VisitBritain / Quintin Lake / Andy Edwards)

The long running and award-winning The Beatles Story will move in 2028 from its current home at Liverpool’s Albert Dock to a brand-new site directly opposite Liverpool Lime Street Station. In addition, the iconic St Johns Beacon will house a Yellow Submarine themed viewing experience over the city of Liverpool.

This hugely ambitious plan will see The Beatles Story move into the hands of Apple Corps, the company founded in 1968 to oversee The Beatles’ creative and business interests. It will be the first official fan experience to be operated in Liverpool by the company, creating a truly world class authentic destination befitting of the world’s greatest musical legacy. The new iteration of The Beatles Story will open in 2028.

Ready to perform at The Beatles Story Museum (photo credit: The Beatles Story)

The Beatles Story will use immersive technology, original artefacts and spectacular reconstructed sets to bring the Beatles’ extraordinary story to life. During a multi-hour experience, visitors will journey through the world that created The Beatles, from the streets of post-war Liverpool, through their formative years in Hamburg and the explosion of Beatlemania, to the heights of their international fame.

Fans will be able to step inside some of the most iconic locations and moments in Beatles history including The Cavern, Abbey Road, Shea Stadium, Savile Row and many more. A number of these immersive locations will be created using sets and props from Sam Mendes' upcoming The Beatles - A Four Film Cinematic Event, which Sony will release in cinemas around the world in April of 2028.

Beatlemania at The Beatles Story Museum (photo credit: The Beatles Story)

The St Johns Beacon Yellow Submarine themed experience will also give fans the opportunity to enjoy a panoramic 360-degree view of Liverpool, taking in the landmarks and key locations where pop history was made, as well as some of the city’s most famous sights—all from one of the best viewpoints in the city. Liverpool's second tallest building, The Beacon will operate as a standalone attraction, although fans will be able to bundle both experiences for a truly once-in-a-lifetime experience.

And whilst the new attraction will celebrate Liverpool’s greatest musical export and draw visitors from around the world, its impact will also support the city’s next generation of talent. Every ticket sold to The Beatles Story will contribute to the The Apple Corps Liverpool Trust, a charitable initiative established to provide financial support and opportunities for emerging Liverpool artists and local cultural endeavours.

Yellow Submarine display at The Beatles Story Museum (photo credit: The Beatles Story)

The new Beatles Story in Liverpool will be only the second permanent Beatles experience ever operated by Apple Corps, following the forthcoming attraction at 3 Savile Row in London, which is due to open at the end of 2027. The Beatles Story will be opening shortly after the April 2028 release of the eagerly anticipated The Beatles - A Four Film Cinematic Event.

Speaking about the opening in Liverpool, Apple Corps’ CEO Tom Greene said: “Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy. Just like Graceland or Dollywood, it’s fitting that The Beatles will have a world class destination for fans to visit in the centre of the city where the story started. It marks a new chapter in Apple Corps' history and we can't wait for people to see what we've been working on.”

Inside The Cavern Club today © VisitBritain / Rod Edwards

Paul McCartney added: “I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city. I love Liverpool. It's part of who I am, it’s part of who The Beatles are. The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again.”

If you or your group would like to visit The Beatles Story in Liverpool on a tailor-made tour of England, please do contact our friendly team today.