Northern Ireland has long been a star on screen, from remarkable fantasy landscapes to buzzing urban streets. Now, visitors can explore its iconic filming locations with the SCENEic Route, an illustrated map highlighting 20 sites featured in beloved TV shows and movies.

Game of Thrones®, Studio Tours, Banbridge

The new map references 20 locations where many of Northern Ireland’s much-loved shows were filmed, including Derry Girls, Hope Street, Line of Duty, The School for Good & Evil and The Frankenstein Chronicles.

The launch of the map comes at a time when `set-jetting’ – a travel trend where travellers visit real-life locations featured in films and television shows - continues to rise in popularity. Recent research from Visit Britain found that seven out of 10 people visiting the UK have gone to see a filming location, while nine out of 10 people said they would be motivated to visit a location that they had seen on screen.

The SCENEic Route invites fans to step into the world of Derry Girls in Derry~Londonderry, relive dramatic moments from Line of Duty in Belfast, wander the scenic Sperrin Mountains in An Irish Goodbye, or explore Armagh through the lens of The Frankenstein Chronicles. Other highlights include Hope Street, The School for Good & Evil, Artemis Fowl, Dalgliesh, and Game of Thrones at Tollymore Forest and Banbridge. With a mix of urban streets, historic landmarks, rugged coastlines, and verdant countryside, the route captures the diversity of Northern Ireland’s cinematic backdrop.

The Derry Girls Experience at the Tower Museum, Derry~Londonderry

Eimear Callaghan, Head of Experience & Industry Development at Tourism NI, said: “Screen tourism is very much a part of our tourism strategy as we seek to enhance our destination appeal with the creation of authentic experiences right across the north. In turn, this supports jobs and generates revenue for both local and national economy, sustaining a viable visitor economy. The SCENEic Route will offer inspiration for our visitors to explore, not just our cities, but our rural and coastal screen locations throughout the year.”

For visitors, the SCENEic Route provides a flexible way to plan an adventure. You can follow curated trails, take driving routes through scenic landscapes, or craft your own itinerary based on the productions you love most. Photography enthusiasts can capture stunning backdrops, while culture seekers can explore the history, architecture, and local stories that add depth to every location. Families can enjoy interactive experiences, museums, and guided tours tied to productions like Derry Girls or Artemis Fowl, making it an adventure for all ages.

Highlights along the route include Tyrella Beach in County Down, featured in Mickybo and Me, and the Ulster Folk Museum, used in The School for Good & Evil. Mount Stewart showcases gardens and interiors from Dalgliesh, while Castle Ward, iconic for Your Highness and Game of Thrones, offers scenic walks and a taste of Westeros. Portaferry brings coastal charm to life in The Woman in the Wall, and the Giant’s Causeway in County Antrim, featured in Hellboy II: The Golden Army, combines stunning geology with cinematic drama.

Death & Nightingales was filmed at Greyabbey, County Down

Northern Ireland’s screen tourism initiative goes beyond individual attractions; it is part of a broader strategy to showcase the region as a vibrant, year-round destination. By connecting screen productions with authentic experiences, the SCENEic Route encourages visitors to explore rural and coastal areas, support local businesses, and engage with communities that have contributed to Northern Ireland’s creative output.

Janet Redler, Managing Director of Janet Redler Travel, said: "This handy map is really useful for anyone looking to explore Northern Ireland’s iconic film and TV locations. From epic landscapes to bustling cities, Northern Ireland has played a starring role in some of the biggest films and TV shows around, and this map is the perfect guide!”

Visit Discover Northern Ireland to download the SCENEic Route Map.

If you or your group would like to enjoy a tailor-made tour of Northern Ireland exploring the SCENEic Route, please do contact our friendly team today.