Two of our team, Managing Director Janet Redler and Travel Advisor Daniel Jasper, spent a hugely enjoyable day at the World of Wedgwood in Staffordshire, home of the famous porcelain and ceramics manufacturer, Wedgwood.

World of Wedgwood (photography by Jon Kelso)

The World of Wedgwood is an award-winning tourist destination which includes guided tours of the historic Wedgwood factory and the galleries of the incredible V&A Wedgwood Collection. Visitors can also take part in many different workshops, pottery making experiences and ceramic courses, as well as enjoying lunch, refreshments and a sumptuous afternoon tea!

Josiah Wedgwood was one of the giants of the industrial revolution in the United Kingdom and he founded his own pottery company in 1759. In the late 18th century, he developed new production methods and invented new glazes such as green glaze, creamware, black basalt and Jasperware. He also pioneered many marketing methods, such as direct mail, money-back guarantees, self-service, free delivery and illustrated catalogues.  

Wedgwood quickly became successful and it was soon one of the largest manufacturers of Staffordshire pottery, exporting across Europe as far as Russia, and to the Americas. The manufacturer’s royal heritage dates back to 1763, when Josiah Wedgwood was appointed ‘Potter to Her Majesty’ by Queen Charlotte. 

The V&A Wedgwood Collection

The V&A Wedgwood Collection galleries cover the story of Josiah Wedgwood, from his achievements, innovations and family life to the stunning ceramic wares, designs and patterns produced from the 18th century to the present day. There are many pieces on display, including Wedgwood's signature Jasperware – even to this day, the exact formula remains a closely guarded secret!

Daniel said: “I thoroughly enjoyed my visit to the World of Wedgwood. We had the chance to experience many of the tours and products they offer, starting with a tour of the galleries. It was interesting to see how Josiah Wedgwood started out and to find out he was Charles Darwin's grandfather!” 

The V&A Wedgwood Collection

Janet and Daniel then took a tour of the Wedgwood factory itself. Janet commented that it was fascinating to go behind the scenes of the original 1940s factory to discover how Wedgwood is designed and created. “The skills of the craftspeople are extraordinary!”

Daniel added: “It was wonderful to see how much everyone enjoyed practising their craft, whether this was turning the pottery or decorating it.” 

The World of Wedgwood is the perfect place to spend a day for all those with an interest in ceramics and the industrial heritage of England. With a tearoom, bar and restaurant, and more than 2,000 square feet of retail space, there is plenty for everyone to experience.

Daniel said: “We had the pleasure of enjoying an afternoon tea in the Wedgwood Tea Room, which was truly amazing! There is a superb choice of both savoury and sweet treats, alongside the scones, jam and cream. The afternoon tea was one of the best I've had.” 

The wide range of workshops and experiences at the World of Wedgwood offers visitors the chance to try throwing their own pots, mastering the potter’s wheel and decorating their own piece of pottery. Janet and Daniel finished their day having their very own go at throwing pottery.

“Whilst I certainly did not turn into an expert, it was a really fun experience and it was a brilliant group activity to do,” explained Daniel. “You can also then choose a glaze and have your creation posted back to you after it has been fired, for an additional cost.”

 
Before leaving, Janet and Daniel took the chance to look around the shop, full of many pieces of dinnerware, decorative items and also glassware from Waterford Crystal, which is part of the same group as Wedgwood. 

Janet concluded: “The World of Wedgwood is a fantastic visitor destination. We really enjoyed our day and this should be an essential part of any tour of the Potteries in Staffordshire.” 

If you or your group would like to visit to the World of Wedgwood on a tailor-made tour of England, please do contact our friendly team today. Or perhaps you would like to enjoy a dedicated industrial heritage tour – if so, we can help!

Photos courtesy of World of Wedgwood.