As the 81st US Masters gets under way in Augusta, Tourism Ireland has launched a new golf campaign in the United States. 

The campaign includes a brand new 30-second ad which will air to an estimated 6.5 million households over the coming days on the hugely popular NBC Golf Channel. And a further 1.2 million people will see messages about golf in Ireland online on golfchannel.com.

Tourism Ireland, the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination, aims to remind golfers across the USA about Ireland’s fantastic golf courses, where Major champions including Rory McIlroy, Pádraig Harrington, Graeme McDowell and Darren Clarke perfected their skills.

Promoting golf holidays on the island of Ireland is an important focus for Tourism Ireland in the United States and Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland has an extensive programme of promotions under way this year, to highlight our world-class golf and encourage more Americans to consider a golfing vacation on the island of Ireland.

“In particular, we are highlighting the 2017 Irish Open at Portstewart and the 148th Open which is set to take place at Royal Portrush in 2019. Our message is that Ireland offers American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”

Tourism Ireland is also promoting the island’s superb golf courses on Ireland.com and through social media. The organisation has invited influential American golf writers to visit the island of Ireland this year; and had a significant presence at the PGA Show, earlier this year in Orlando.

Janet Redler, Chief Executive of Janet Redler Travel and Tourism, said: “The island of Ireland is a very special destination for golf vacations, with a range of first class courses in spectacular locations. The success of Irish golfers over the last few years demonstrates just what a perfect place Ireland is for playing golf and is one of the reasons why thousands of people visit this amazing country each year.”

To view Tourism Ireland’s new TV ad, click here. The ad will also air in the US later this year, around other Major championships and around relevant TV shows.  

If you or your group would like to enjoy a tailor made golf tour of Ireland and/or the UK, please do contact our friendly team today.